Look at All the Lonely People

From Look at All the Lonely People | Christianity Today | A Magazine of Evangelical Conviction:

One wonders what it would take for the church, the new community, the friends of Jesus (John 15), to hold equal fascination for our lonely culture. To draw our culture to Christ, evangelical churches spend enormous amounts of money on slick marketing materials, enormous amounts of creative energy crafting "authentic" worship, and enormous amounts of intellectual capital on postmodernizing the faith. We're not convinced these strategies get to the heart of our cultural malaise.

Perhaps another "strategy" is in order. What if church leaders mounted a campaign to encourage each of their members to become friends, good friends, with one unchurched person this year?

Oh, but that would require so much commitment, sacrifice, and humility! Exactly.